Florida
8:00:56 AM
Output
Creative direction, for human beings
Intro
Intro
Intro
I work with founders and teams to translate complex ideas into brand systems that bring clarity, structure, and coherence to growing products and organizations.
Strategy
Clarifies what matters, where to focus, and what to leave out. I help teams define direction, make informed decisions, and align around a shared point of view.
Positioning
Direction
Alignment
Strategy
Clarifies what matters, where to focus, and what to leave out. I help teams define direction, make informed decisions, and align around a shared point of view.
Positioning
Direction
Alignment
Strategy
Clarifies what matters, where to focus, and what to leave out. I help teams define direction, make informed decisions, and align around a shared point of view.
Positioning
Direction
Alignment
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Digital
Designs and builds websites, platforms, and interfaces as structured systems. Focused on clarity, usability, and scalability across products and environments.
Architecture
Interaction
Systems
Performance
Digital
Designs and builds websites, platforms, and interfaces as structured systems. Focused on clarity, usability, and scalability across products and environments.
Architecture
Interaction
Systems
Performance
Digital
Designs and builds websites, platforms, and interfaces as structured systems. Focused on clarity, usability, and scalability across products and environments.
Architecture
Interaction
Systems
Performance
Play showreel
20
25
Play showreel
20
25
Play showreel
Projects
Projects
Projects
Some of my recent work
(2023 — 2025)
Synta
A tactile visual system expressing intelligence through structure and organic tension.
Synta
A tactile visual system expressing intelligence through structure and organic tension.
Synta
A tactile visual system expressing intelligence through structure and organic tension.
Auralis™
A brand identity exploring artificial intelligence through translucency and human perception.
Auralis™
A brand identity exploring artificial intelligence through translucency and human perception.
Auralis™
A brand identity exploring artificial intelligence through translucency and human perception.
Korop.Co
Minimal branding for an AI systems platform built on balance and control.
Korop.Co
Minimal branding for an AI systems platform built on balance and control.
Korop.Co
Minimal branding for an AI systems platform built on balance and control.
NexaFormat™
Material-driven identity for generative intelligence and industrial automation.
NexaFormat™
Material-driven identity for generative intelligence and industrial automation.
NexaFormat™
Material-driven identity for generative intelligence and industrial automation.
Gradia
A restrained identity system centered on gradients, data flow, and transition.
Gradia
A restrained identity system centered on gradients, data flow, and transition.
Gradia
A restrained identity system centered on gradients, data flow, and transition.
Info
Info
Info
I’ve worked closely with product teams on AI-driven features, including LLM integrations across Web3 and fintech, bringing a brand-led perspective to complex systems.
Design Lead
2024 - Current
Owns design direction across multiple product areas. Leads and mentors a small team of designers, sets quality standards, and reviews design output. Aligns design decisions with broader product and business priorities.
Design Lead
2024 - Current
Owns design direction across multiple product areas. Leads and mentors a small team of designers, sets quality standards, and reviews design output. Aligns design decisions with broader product and business priorities.
Design Lead
2024 - Current
Owns design direction across multiple product areas. Leads and mentors a small team of designers, sets quality standards, and reviews design output. Aligns design decisions with broader product and business priorities.
Product designer
Apple
2023 – 2024
Designed end to end product experiences across web and internal tools. Translated requirements into wireframes, UI, and interactive prototypes, and partnered with engineering through implementation and QA. Balanced usability, brand, and product constraints.
Product designer
Apple
2023 – 2024
Designed end to end product experiences across web and internal tools. Translated requirements into wireframes, UI, and interactive prototypes, and partnered with engineering through implementation and QA. Balanced usability, brand, and product constraints.
Product designer
Apple
2023 – 2024
Designed end to end product experiences across web and internal tools. Translated requirements into wireframes, UI, and interactive prototypes, and partnered with engineering through implementation and QA. Balanced usability, brand, and product constraints.
Sr Graphic Designer
Meta
2021 – 2023
Led visual execution for larger campaigns and cross team initiatives. Took ownership of complex layouts and design systems, while reviewing work from junior designers and providing clear feedback. Worked directly with stakeholders to define scope and expectations.
Sr Graphic Designer
Meta
2021 – 2023
Led visual execution for larger campaigns and cross team initiatives. Took ownership of complex layouts and design systems, while reviewing work from junior designers and providing clear feedback. Worked directly with stakeholders to define scope and expectations.
Sr Graphic Designer
Meta
2021 – 2023
Led visual execution for larger campaigns and cross team initiatives. Took ownership of complex layouts and design systems, while reviewing work from junior designers and providing clear feedback. Worked directly with stakeholders to define scope and expectations.
Graphic Designer
Adobe
2019 – 2021
Designed marketing and brand assets across digital and internal channels. Supported campaigns, presentations, and product communications while maintaining consistency with established brand systems. Collaborated closely with marketing and product teams on day to day deliverables.
Graphic Designer
Adobe
2019 – 2021
Designed marketing and brand assets across digital and internal channels. Supported campaigns, presentations, and product communications while maintaining consistency with established brand systems. Collaborated closely with marketing and product teams on day to day deliverables.
Graphic Designer
Adobe
2019 – 2021
Designed marketing and brand assets across digital and internal channels. Supported campaigns, presentations, and product communications while maintaining consistency with established brand systems. Collaborated closely with marketing and product teams on day to day deliverables.
Emma Collins
Creative Director at Studio North
"Working together felt calm and intentional. Every decision was explained clearly, visuals were strong, and the final site feels thoughtful, confident, and easy to evolve over time."
Emma Collins
Creative Director at Studio North
"Working together felt calm and intentional. Every decision was explained clearly, visuals were strong, and the final site feels thoughtful, confident, and easy to evolve over time."
Emma Collins
Creative Director at Studio North
"Working together felt calm and intentional. Every decision was explained clearly, visuals were strong, and the final site feels thoughtful, confident, and easy to evolve over time."
Clients
Clients
Clients
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